To name, or not to name?

We're having an ongoing discussion at TGBC at the moment about whether (and how prominently) to put authors' names on the front of our books.

Not to name

We'd love people to use and be encouraged by our stuff because it's Bible-centred, relevant, and readable: not because it's written by a particular “big name” in the evangelical Christian world. It's Bible-centredness that we want to be known for—and if it's Bible-centred, does it matter if it's written by someone working in a church of 30 (or not working in a church at all), rather than a pastor of a church of thousands? We don't want to be part of any system that unhelpfully puts Christian leaders on a pedestal.

To name:

On the other hand, we're working with increasingly “big names”, such as Tim Chester, Christopher Ash and so on in the UK, and Tim Keller, Thabiti Anyabwile and others in the US. And perhaps those “names” establish some credibility and trustworthiness for the readers who have never heard of us before.

Help?

We'd love to get your views on this! Does knowing the author encourage you to buy a book or study? Does seeing TGBC on the front help you more than knowing who wrote it? Would you like to see us name authors, or to not name them? To name “names” prominently, in the hope that our output will reach and hopefully benefit as many as possible, or to let the resources sell themselves? All wisdom welcome!