📦 FREE shipping on orders over $30!
USA
United Kingdom United States Australia New Zealand

Your Core Team

Your Editor

Your editor works with you from the planning stage all the way through to the cover and titling stage. They’ll be your first go-to for everything outside of promotional work.

Your Illustrator

Your illustrator will be agreed between your editor and our design team. Your editor will communicate with you along the way to let you know when your illustrator has been agreed.

Your Marketer

Your marketer coordinates promo plans with you, our team, and any partners. They’re your go-to for anything related to promotional work.

Our Publishing Process

Phase 1: Crafting Your Manuscript

Your Editor Will...

  • Work with you to agree manuscript writing milestones and deadlines.
  • Edit your manuscript.
  • Pass your edited manuscript on to the design team.

Phase 2: Shaping Your Book

Your Editor Will...

  • Work with the design team on the illustration process and update you along the way.
  • Collaborate with marketing and design teams to produce a title, cover, and the messaging of your book.

Phase 3: Sharing Your Book

Your marketer will…

  • Connect with you to create a custom marketing plan based on your book’s topic, as well as your connections, style, preferences, and availability.
  • Support your efforts throughout the preorder and release period.
  • Coordinate our direct promotions, such as email, social media, web, and catalogs.
  • Collaborate with our publicist if your book is a good fit for article and interview opportunities, which tend to be fewer for children’s books than for adult resources.
  • If your illustrator plans to be involved in promos as well, your marketer will coordinate with them, too.

Phase 4: Sustaining Sales

Your Marketer Will...

  • Send you a recap of the highlights from your book’s release, including your publicity achievements.
  • Monitor ongoing promotional efforts and opportunities.
  • Connect with you if new promotional opportunities arise, and be glad to hear from you if you have questions or ideas.
When will you find out how well your book is selling?

In order to provide the most accurate information, we wait to share sales numbers with you until your first royalty report. Your royalty report will note how many copies have been sold in total. More about that here.

Our Tried-and-True Marketing Strategies

We love marketing kids’ books! We find that what works best is:

  1. Think of your marketing as serving others. If writing your book is a gift to your readers, then marketing is the gift-wrapping. It matters to your readers, too.
  2. Touch on all parts of the marketing funnel. Customers tend to go through a cycle: awareness, consideration, purchasing, loyalty. When you share about your book, don’t just focus on the purchasing stage. Put yourself in their shoes! What leads you to read a book’s description, follow an author, or write a review?
  3. Be human about it. Readers connect with you as a fellow brother or sister in Christ when they read your book. Your marketing efforts should reflect that. Tell them about your book the way you would in everyday conversation.
  4. Show, don’t just tell. Visuals are one of the most compelling elements of kids’ books. We like to let them speak for themselves.
  5. Be playful. Adults will likely see our marketing, not kids—but they’ll be won over by proof that you know how to have fun.
  6. Acknowledge the privilege of writing for kids. Buyers are letting your work speak to precious children they love and protect.
  7. Prioritize influencer strategies over traditional publicity. There tend to be few article and interview opportunities for kids' books, but there are often excellent opportunities to share with influencers and reviewers. Your marketer and publicist can help brainstorm strategies for partnering with them.

How to Maximize Your Efforts

Here are a few little things you can do to maximize marketing efforts...

Ask your connections for reviews. These make a significant difference to the algorithm, affecting how sites like Amazon prioritize featuring your book, how discoverable it is, and even what ad opportunities arise.
Reshare your book from time to time after release. You never know who hasn’t heard of it yet, forgot about it, or it has suddenly become timely for!
Share your book on your social media, with your church and small group, etc. You don’t have to be salesy. Your immediate network wants to know about your book, too!
Tell your marketer what you’re up to. They’ll be excited. They might even gain ideas or spot additional opportunities.
Put product page links in your profile, on your website, etc. Making it easy for people to find and buy your book is being kind.
Claim your book on Amazon through your author profile

Is Your Book Part of a Series? Here’s What to Expect…

What’s Different from Writing a Standalone Book

  • Your word count and formatting might be preset for consistency within the series.
  • Your illustrator, cover, and title will probably be selected based on series alignment.
  • There may be an ad for other books in the series featured in your book.
  • Marketing for your book may also feature other books in the series.
  • Your book may be included in a discounted bundle with other books from the series.
  • Your editor and marketer may have a few established processes or plans for books in the series, based on what they’ve found works well.

What’s the Same as Writing a Standalone Book

  • Your words are your own—we want your unique voice and perspective!
  • Your marketer will create a custom marketing plan based on your connections, style, preferences, and availability.
  • The overall process of writing, editing, and marketing!

Author Quick Links

About Us

Resources and Guidelines

Services